Step-by-Step Guide for Coaches, Course Creators and Membership Owners

How I Added 4,000+ Email Subscribers Using Google Sheets... without Ads

Plus sold my digital products, memberships and coaching services

Make your next lead magnet ridiculously simple and effective by following my Easy List Building Playbook

🙋‍♀️ Tired of spending weeks building lead magnets in Canva only for no one to download them?


🙋‍♀️ Sick of building an email list of the wrong people?


🙋‍♀️ Worried that if you don’t build a profitable email list soon, you’ll have to go back to a 9-to-5 job?

Inside the Easy List Building Playbook,
I’ll show you...

  • How I added 188 emails in 1 day using a strategy that took me 3 minutes to do.

  • My full process for building my most profitable lead magnet using a Google Sheet that my ideal audience was desperate for.

  • ​The exact opt-in page I built in 10 minutes.

  • How I kept 81% of my new subscribers engaged or buying offers in the last 31 days.

  • ​The reason I was able to retain 70% of my new subscribers.

  • The simple method that led to over 80% opening my first 2 emails.

  • How I promote this lead magnet without spending money on ads.

Best of all, you don't need a big audience to implement these strategies!

Easy List Building Playbook

Give me $10 and you’ll walk away with a 32-page guide that outlines a repeatable process to build your email list and make sales fast.

Hey there! I'm Michele Dye and I'm obsessed with trying different marketing strategies to grow my coaching business. 


I try things out so you don't have to waste time and money to figure out what works!

Despite working as a marketing and PR director for decades, I was definitely not prepared for all of the challenges that came with building an online business from the ground up.

So many experts in this space talk about developing PDF lead magnets and ebooks and webinars to attract leads and make sales. They take a lot of time to develop (if you're doing everything yourself). At the end of the day, these strategies did not perform well for me.

Frustrated, I regrouped and wanted to build something simple AND effective.

My simple Google Sheet lead magnet that I launched on June 4 has doubled my email list (that I started building in 2020) in only 8 weeks.

I wish I did this sooner!

I'm excited to share with you what works (and what didn't and how I'm fixing it)!

I break it all down for you inside the Easy List Building Playbook!

Got a Question?

What types of offers does this lead generation strategy work with?

This strategy can work with any niche! While the case study I share in this playbook is for my career coaching business, it is easily adaptable to any coaching or service-based business. 

Does this playbook include templates and swipe files?

There are not any templates or swipe files. Instead I share the steps I took, my results I achieved and also how I'm going to experiment next. The really cool thing about this playbook is I'm able to keep updating the content as I work on more experiments, and you'll receive the updates automatically!

Will this still be helpful if I don't have a big audience on social media?

Yes! You do not need a large following on social media. The strategies I share do not require you to have a lot of followers. If you're just getting started with an audience of ZERO, you can use these strategies successfully.

Do you offer any refunds?

Due to the digital nature of this product, all sales are final.

I have a question that's not here... can you help?

Absolutely! You can email me (Michele) at [email protected].
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