Despite working as a marketing and PR director for decades, I was definitely not prepared for all of the challenges that came with building an online business from the ground up.
So many experts in this space talk about developing PDF lead magnets and ebooks and webinars to attract leads and make sales. They take a lot of time to develop (if you're doing everything yourself). At the end of the day, these strategies did not perform well for me.
Frustrated, I regrouped and wanted to build something simple AND effective.
My simple Google Sheet lead magnet that I launched on June 4 has doubled my email list (that I started building in 2020) in only 8 weeks.
I wish I did this sooner!
I'm excited to share with you what works (and what didn't and how I'm fixing it)!
I break it all down for you inside the Easy List Building Playbook!